
SoFi Acquires AI Investing Startup Composer in Fintech Push
US fintech SoFi has bought Toronto-based AI-powered retail investing platform Composer, expanding its automated investing tools. Financial terms were not disclosed.

Thabo Nkosi
Southern Africa Editor · Johannesburg
US financial technology company SoFi has acquired Composer, a Toronto-based startup that uses artificial intelligence to power retail investing, according to reporting from Finextra Research. The financial terms of the deal were not disclosed.
The acquisition adds to a growing list of moves by consumer fintech firms to fold AI-driven investing tools into their platforms, a trend that is reshaping how retail investors build and manage portfolios on both sides of the Atlantic.
What the deal involves
Composer is a retail investing startup based in Toronto that leans on artificial intelligence to help everyday investors design and execute trading strategies. By bringing the company in-house, SoFi gains technology aimed at automating parts of the investing process that have traditionally required either professional advice or significant do-it-yourself effort.
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