AI Chatbots Steered Record Prime Day Spending, Adobe Data Shows
Shoppers spent a record $26.4bn during Amazon's four-day Prime Day event, with AI assistants increasingly funnelling buyers toward purchases.
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AI shopping assistants are reshaping how consumers find and buy products online — a shift with direct implications for European retailers and the brands that sell across the Africa–Europe corridor, where Amazon and rival marketplaces compete for the same cross-border shoppers.
During this year's four-day Prime Day, US shoppers spent a record $26.4bn across retail websites, according to figures from Adobe Analytics cited by The Next Web. While the headline total marks a new high for the event, the more notable development is how some of those purchases began: with a recommendation from an AI chatbot rather than a traditional search query.
A New Front Door to Online Shopping
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